Idea spreading can be broken down and understood as a science. As creatives, we love going with our gut but sometimes, it takes an engineer’s mindset to get what we want. Try a fresh perspective to getting your idea out there. Learn the proven methods and patterns of idea spreading so that you can use them to your advantage.
Discover how to create powerful organic trails of voluntary sharing by building them into your content. Package what you have to offer in a way that incentivizes your audience to share your content. Create systems that allow you to have more time to create the stuff you love and less time spent on worrying how you are going to market it all.
Stop getting caught up in the popularity contest online and learn how to be confident about what you have to offer no matter the size of your audience. Get innovative and inspired by the following you’ve built this far, even if it’s small. You’ll learn how an audience at any size can be leveraged to your advantage so as long as you know what skills to apply.
What is an Early Adopter and why are they important?
An early adopter is someone who tries a product or service before anyone else.
Not many people realize this, but early adopters are the people who set trends, popularize brands and make ideas spread. Think about it.
When was the last time you bought something from seeing a commercial? A while or maybe never, right? Now, think about the last time you bought something because it was recommended by someone you trust. It was probably recently.
With the age of social media, it is more important than ever to position your product to be accessible and shareable to the early adopters that it attracts. If people share your product voluntarily, it will stimulate more organic interest which proves to be highly valuable over time.
So the question is, how do you get more people to share your product voluntarily?
The truth is, once you learn how to attract and equip your early adopters properly, leveraging your exposure and business becomes way easier.
Early adopters act as a tribe of personal marketers who will spread your brand and message for you. They can target an audience that no algorithm could compete with.
Investing in your early adopters is by far the best possible way to gain direct access and grow the audience who will appreciate and value your product the most.
Named By Fast Company As "Top 100 Most Creative In Business", Alexandra Wolf is a creative marketing consultant with a specialty in social media and viral marketing.
She's been featured as a "Top Creative Entrepreneur In Media & Marketing" by Inc.magazine.
Adweek listed her as a “Top 20 Influencer Who Radiates Creativity & Gets Everyone Talking.
She writes about creativity, philosophy, culture and business.